When you become an eTrust Pro customer you are authorized and licensed to display the eTrust Pro trust seal on your web site. The "trust seal" shows users visiting your site that you care enough to protect them from online threats that lead to spam, identity theft, and other online dangers. When visitors feel safe shopping on your web site you will sell more products and services. Our studies show the eTrust Pro "trust seal" turns visitors to buyers 15% more of the time.